As an artist that produces music, it is not enough that you produce a good one to be picked up by a record label. You also have to build presence on social media if you want to stand out. Roughly 81% of the entire US population are using social media. In Facebook alone, there are 2 million active users every month in the world. If you want to stand out in social media, where the competition is tight, here are the things that you can apply:
1.Develop a good image.
Regardless if you are a solo or you have a band, you have to work on establishing yourself on social media. This can help build relationships and present yourself to the world.
2.Come up with unique posts for each platform.
Remember that each outlet is different in terms of purpose and audiences. Diversifying your content makes it easier to engage with people and keep them interested.
3.Schedule your posts for the coming days.
It will only take half an hour to plan your posts for the entire week. It will not take you more than an hour brainstorming for content ideas and pictures to use.
4.Consider hashtag as a powerful tool.
Hashtags can be a way to reach people using the right keywords. When including hashtags in your posts, use a popular one and also create ones that are unique for your artistry.
5.Keep up with the trends.
In the world of social media marketing and branding, you can expect certain changes every now and then. Check the new features for each platform and see how you can apply them to your scheme.
6.Use quality photos to stand out.
It’s been said too many times that video is the future of content marketing. But since we are talking about the “now,” we should not forget the power of photos. For your stunning images, you can use photo editing sites and designing websites such as Enlight and Canva.
7.Consider the timing of your posts.
Your followers will not see your posts when you do it at a time when they are not active. This is why it is important that you post your content at the time when engagement is the highest.
8.Join groups and participate in their discussions.
If you want to connect with fellow musicians, the best way to do that is by joining your community. Get to know the people in your groups and see how you can help each other in building your presence on social media.
9.See where your efforts are going.
The only way to do this is by checking your statistics. By checking your stats, you will be able to see what else to work on. This way, you can improve your strategies and get more opportunity to be booked.
10.Work more on your creativity.
Are you the kind of artist your audience will love to follow? If you have not reached that level, you can use your creativity. Your creative side is naturally in you since you are in the field of creating music. But you can still take things to the next level to be noticed on social media.