Human nature dictates that we will commit mistakes. It is just in our inner wirings to be fallible at times, but the good thing is that even if we have made a blunder, we can always correct that mistake.
That is also true in the field of search engine optimization where even SEO specialist sometimes make mistakes. We might have implemented something that proved to be detrimental to our online presence. If that is the case, you should employ actions to correct your wrongdoings.
Here are some of the common SEO mistakes that you should definitely avoid:
Not Focusing on Other Aspects
There are two types of SEO: On-page and Off-page. The thing is, it is quite common for people to only concentrate on the on-page aspect and not on their link-building strategies. This is a common and huge mistake that needs to be corrected as soon as possible.
Avoiding the Use of Meta Descriptions
It has already been established that you need to create a suitable title with your keywords embedded in it. However, people forget about its usual partner- the meta description.
A meta description, even though it doesn’t impact SEO by itself, is still helpful when it comes to click-through rates. That is because it helps people understand what your webpage is all about. Be sure to never overlook this.
Not Doing Frequent Audits
To be able to know if your website is good in the eyes of different search engines, it has to provide the best possible user experience. Therefore, it is necessary to conduct website audits on a regular basis.
A website audit will help you know if there are some things that you can change to improve your webpage’s SEO. Sadly, there are many people who do not make frequent audits and just rely on pure luck to make SEO work for them.
Using Outdated Links On a Newly Redesigned Website
When revamping a website, we are easily lost in other things that we forget about old and outdated links. Remember that you need to update your links so that people will not receive any errors when clicking on links in your page.
For you to not get lost among a sea of different elements, create a 301 map that will help you see which URLs are outdated, after which, you will need to replace them with new, working ones.
Not Uploading Fresh Content Regularly
Google is a constantly moving system wherein it penalizes websites that do not upload new or fresh content on a regular basis. As the website owner, it is your responsibility to provide new content for your visitors to digest. Update it at least twice a week.
Spending Money on Backlinks
Back in the day, you can get away from buying backlinks to help increase your page’s ranking. However, Google and other search engines do not condone this practice anymore. So, aside from the fact that it doesn’t work anymore, they will also penalize you for doing so. Avoid buying backlinks as much as possible and instead, earn them the right way.
Not Implementing New Trends
SEO is an evolving system and we expect to see new trends every year. That being said, I still see plenty of small businesses that do not follow or implement some of the trends, thus they’re left behind by their competitors. Be on top of the trends. You may not implement all of them, but follow at least the ones that are tried and tested.
Skimping the Finer Details
Yes, you can probably ask someone to create a cheap looking website for you. However, a simple website will not be competitive enough to rank higher in the SERPs. Do not miss the finer details such as the metadata, navigation, and your content. A website alone, cannot rank higher than others.
Having a “Set-It-and-Forget-It” Attitude
Although SEO takes time to take effect, it doesn’t mean that you just do an initial set up and then forget about it. Since we know that the SEO’s system is dynamic, so, too, should your strategy be as well.